Stacy's Pita Chips

February 19 2007 - 5:00 PM

One day a mysterious box of pita chips showed up addressed to Stacy. If your name is spelled Stacy you got one too. A co-worker mentioned that sending a box of free product to every single Stacy in America (all 130,000+ of them) was a great idea. The kicker is the little card that allows all of those Stacy’s to give the same box to anyone they want. Talk about a ringing endorsement and an immediate awareness campaign. Brilliant marketing and a pretty good product too.

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