After the Goose Island beer dinner I attended last week at the John Hancock Tower's Signature Room, I talked briefly with a rep from Goose Island about their beers and came to this realization: these people love their beers. Love them. Kind of like the way Paul McCartney loves a melody he writes. Or the way that Sammy Sosa used to love his home runs as he trotted the bases. And you can understand the self-love, the mirror kissing. As the beer dinner demonstrated, Goose Island has the mainstream clout and marketability to fetch a mega-deal with Anheuser Busch and they still have the guts to experiment with some of their higher end beers. Under such a scenario, who wouldn't puff out their chest? And the excitement is not unjustified.
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