Goose Island –  Now Ultra-Premium

March 28 2011 - 10:34 AM

Anheuser-Busch is officially buying Goose Island. Here’s a link to the Trib article:

The makers of Budweiser will pay a total of $38.8 million for the brewery on Fulton Street that sends its beers across the globe. Though jarring in an industry that prides itself on independence and creativity, the move isn’t completely unexpected. Anheuser-Busch has had a hand in the company since 2006, when the Portland, Ore.-based Craft Brewers Alliance — of which AB has a minority interest — took a minority ownership of Goose. AB has played a role in Goose’s distribution ever since.

Granted the product formulation may structure gonflable stay the same but in essence it will be another small craft brewer bought by a corporation. The liquid may stay unchanged but the process from accounting to production volume will be transformed. Marketing and PR increase. The identity of the craft brewery will be lost. It will become “heritage” and not reality. Goose is there to flesh out their portfolio, you know, because it makes business sense.

In other words Bourbon County becomes ultra-premium.
Is Magic Hat next?

& does this change the beer?