« East Africa Restaurant: My Somali Breakfast | Main | Cuisinart Food Processor $48 »
One day a mysterious box of pita chips showed up addressed to Stacy. If your name is spelled Stacy you got one too. A co-worker mentioned that sending a box of free product to every single Stacy in America (all 130,000+ of them) was a great idea. The kicker is the little card that allows all of those Stacy's to give the same box to anyone they want. Talk about a ringing endorsement and an immediate awareness campaign. Brilliant marketing and a pretty good product too.
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451c86d69e200d834e5aeaa53ef
Listed below are links to weblogs that reference Stacy's Pita Chips:
This is only a preview. Your comment has not yet been posted.
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
How in the world do you find all the aggregated Stacy's?
I am starting a culinary tour of Sichuan, China this summer/fall. If anyone has any great ideas for how to market that I would be interested too.
Posted by: James Galvin | February 21, 2007 at 12:25 PM
this happened to a stacy i work with, too! what a fantastic idea, got some great buzz going - and the chips aren't too bad themselves...
Posted by: stephanie kelly | February 22, 2007 at 02:00 PM
Just heard about these things for the first time last weekend when a friend of mine started working for them. Too funny.
Posted by: Zachary Wilson | February 23, 2007 at 03:32 PM
Yes, I was a "Stacy" that received the gift box of these chips. They are absolutely wonderful! I am now addicted to the cinnamon-sugar pita chips. HAVE to have them. Now taking donations for me to buy some more.
Posted by: Stacy W. | March 08, 2007 at 12:15 AM