One day a mysterious box of pita chips showed up addressed to Stacy. If your name is spelled Stacy you got one too. A co-worker mentioned that sending a box of free product to every single Stacy in America (all 130,000+ of them) was a great idea. The kicker is the little card that allows all of those Stacy's to give the same box to anyone they want. Talk about a ringing endorsement and an immediate awareness campaign. Brilliant marketing and a pretty good product too.
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February 19, 2007
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How in the world do you find all the aggregated Stacy's?
I am starting a culinary tour of Sichuan, China this summer/fall. If anyone has any great ideas for how to market that I would be interested too.
Posted by: James Galvin | February 21, 2007 at 12:25 PM
this happened to a stacy i work with, too! what a fantastic idea, got some great buzz going - and the chips aren't too bad themselves...
Posted by: stephanie kelly | February 22, 2007 at 02:00 PM
Just heard about these things for the first time last weekend when a friend of mine started working for them. Too funny.
Posted by: Zachary Wilson | February 23, 2007 at 03:32 PM
Yes, I was a "Stacy" that received the gift box of these chips. They are absolutely wonderful! I am now addicted to the cinnamon-sugar pita chips. HAVE to have them. Now taking donations for me to buy some more.
Posted by: Stacy W. | March 08, 2007 at 12:15 AM
Hey,
Great post, please continue sharing to us !!
Thanks
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