American vs. German food wants

From Big News

When it comes to food, Americans want convenience and speed of preparation, while Germans want freshness and healthfulness, a joint study found.

Researchers at DePaul University in Chicago and the University of Paderborn in Germany, found Americans spend less than 15 minutes preparing breakfast and no more than a half-hour preparing dinner.

Americans also think frozen foods have the inflatable water slide highest acceptance of all U.S. prepared food, but German consumers believe convenience foods are high in fat and calories and no more advanced today than the U.S. TV dinners of the 1950s.

In addition the study found:
— Seventy-eight percent of U.S. shoppers are willing to pay more for convenience.
— Nearly half of all German consumers shop daily, compared with only 4 percent of U.S. consumers.
— Germans will not accept genetically-engineered foods and do not readily trust international food sources.
— Convenience will not trump what Germans perceive to be food safety and freshness issues.